The Domino Effect and How to Avoid It


Domino’s is a famous American pizza company, but it’s also a global brand. The restaurant has nearly 5,000 locations in the United States, Canada, and Europe. It is the third-largest pizza chain in the United States and the fifth-largest in the world.

Among the many reasons why Domino’s is successful, one of them is that it listens to customers. In fact, Domino’s uses a slogan that says, “Champion Our Customers.” This helps the company focus on what customers are saying and how they can improve their experience at the store.

The Domino Effect

The Domino effect is a psychological theory that explains why a change to one behavior can activate a change in the habits of others. For example, if you reduce the amount of time you spend watching television and mindlessly eating, you’ll likely start eating healthier food.

When a person changes their eating habits, they’re more likely to take part in physical activity and lessen their reliance on caffeine. That, in turn, leads to a reduction in obesity rates.

It’s important to remember that these effects aren’t just a result of making a small change; they’re also caused by the fact that you’re creating new associations between the old and the new. For example, if you want to reduce the calories in your diet, it’s important to make sure that you aren’t reducing other things like fruit and vegetables as well.

To help avoid the Domino Effect, it’s important to make a commitment to implementing small, bite-sized change. This approach will give the project the momentum it needs to move forward.

A mental model for launching initiatives

Lily Hevesh, a professional domino artist who creates complex displays for movies and events, has learned to apply this mental model to her work. First, she makes a plan for the type of domino setup she wants to create. She decides on how many dominoes of each color she’ll need and how many different types of dominoes she will use to create her design.

Then she sets up the dominoes, using her finger to flick a few of them and watch how they fall. She’ll slowly increase the amount of force she puts on each domino until it starts to fall.

When the first domino falls, it has stored some of its energy in that first domino, but the force of gravity pulls the second domino back toward Earth and sends it crashing into the first domino. This pushes it past its tipping point and a chain reaction begins.

As a result, this first domino pushes the next domino down to the ground. And the third domino pushes that one down to the ground, and so on.

That’s how a domino chain can be so intricately designed, and it is this technique that Hevesh uses to create her spectacular designs. She can build up her dominos to the size of a wall, or even a 3-D structure that’s more like a domino tower or pyramid.